Television: Coke Choke | TIME
TIME February 17, 1958 12:00 AM GMT-5 During this festive winter season, TV Announcer Henri Bergeron told Montrealers, with a pause-that-refreshes smile, Drink good Coca-Cola. Why dont you share one with me now? Bergeron, the towns top announcer, toasted his vast audience, took a long, deep draught from the glass, choked. He gasped. He coughed.