The cookiemaker tries to make some noise by making very little, with a spot premised on an all-out but whispered cream-vs.-cookies brawl in a library. The idea’s better than the execution, which could have been more spectacularly produced and visually funny for the Big Game. But I can give the concept at least quiet appreciation.
Grade: C
1st Quarter
2nd Quarter
- Doritos, Fashionista Daddy
- Calvin Klein, Concept Underwear
- Cars.com, Wolf
- Bud Light, Journey
- Star Trek: Into Darkness
- GoDaddy, YourBigIdea.co
- Got Milk, Morning Run
- Lincoln, Phoenix
- Coca-Cola, Mirage
- Subway, Congratulations Jared
- Taco Bell, Viva Young
- Hyundai, Stuck
- Skechers, GOrun 2
- Volkswagen, Get Happy
- Jeep, America Will Be Whole Again
3rd Quarter
- Iron Man 3
- Century 21, Wedding Day
- BlackBerry, BlackBerry Z10
- E*Trade, Save It
- Subway, FebruANY
- Bud Light, Lucky Chair
- Axe, Lifeguard
- Mio, Anthem
- Kia, Hotbots
- Gildan, Getaway
- Wonderful Pistachios, PSY — Wonderful Pistachios Get Crackin’
- Lincoln, Once upon a Tweet
- Speed Stick, Unattended Laundry
- Beck’s Sapphire, Serenade
- Budweiser, Brotherhood
- NFL, Leon Sandcastle
4th Quarter
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